CITIZEN BRAND AMBASSADOR
Naomi Osaka is a tennis player demonstrating an uncompromising drive to become the top without a pretension.
She and CITIZEN share the same spirit of striving to become ever better. “Better Starts Now,” which encapsulates the belief that no matter who you are and what you do, it is always possible to make something better — and now is the time to start doing it, CITIZEN embarks on a new pivotal brand initiative since its foundation a hundred years ago in 1918.
With the philosophy of “Better Starts Now,” CITIZEN and Naomi Osaka will keep working on creating a better future.
2018.09.09 Naomi Osaka triumphs her first Grand Slam title at U.S. Open!
2018.09.07 Naomi Osaka reaches the U.S. Open final!
2018.09.06 Naomi Osaka reaches the U.S. Open semi-final for her first time!
About Naomi Osaka
Born on October 16, 1997 in Osaka, Japan to a Haitian father and a Japanese mother. Moved to the U.S. at the age of three and currently resides in Florida. Started tennis taught by her father, joined the International Tennis Federation (ITF) tournaments at the age of fourteen, and turned professional in 2013. Qualified for the Women’s Tennis Association (WTA) tour championship in July of 2014 at the Bank of the West Classic for the first time. In January 2016, at the Australian Open, qualified to enter her first Grand Slam, rolling into the third round and achieved into the top 100 of the WTA rankings. In the same year, reached the third round of the French Open and US Open as well. In October 2016, at the Toray Pan Pacific Open, reached her first WTA final and moved into the top 40 of WTA rankings. Won “Newcomer of the Year” at the 2016 WTA Awards, an award given to the player who made the biggest breakthrough. In March of 2018, became the first Japanese woman to win the Indian Wells Masters in California, U.S., also known as BNP Paris Open — the Premier Mandatory category — widely considered the second biggest event in tennis, right behind the Grand Slam, joining the ranks of worldwide top players. A must-watch up-and-coming player with a powerful serve, Naomi takes advantage of her 180cm height and forceful forehand. Ranked as No. 19 in the tennis world as of August 20, 2018
Message from Naomi Osaka:
I am delighted to be a part of the auspicious team of CITIZEN brand ambassadors. “Better Starts Now fits perfectly with my philosophy of taking on new challenges to reach the top of the world as a tennis sports representative. I hope my CITIZEN watch becomes a personal lucky charm from now on.
At the press conference held in NY, Naomi Osaka talked about her new challenge becoming CITIZEN’s new ambassador.
Cut out her very moment of “now,” and her never-ending effort toward the better future.
Product worn by Naomi Osaka
Naomi starts wearing CITIZEN watches from the US Open Tennis Championships, one of the major four grand slam tournaments which is held in New York every year.